Wednesday, 5 May 2010


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Have you ever had to 'start over' when you needed all your emotional and mental strength to push a project through to its end and it seems that everything is doing its best to impede your progress?

Then "Fight for this Love" and 'when it gets rough you have got to fight some more' because being successful is 'worth fighting for'.

Ring any bells? Well I am going to help you 'fight for what is right' and see it through with 10 ways to test an idea before starting to build your project and how to develop it when you take the plunge.  "Simples!"

It actually doesn't cost much to research and develop an idea as there are a lot of FREE facilities out there to help you, for instance:

1.   Get the honest view of a friend
2.   Involve a potential customer in your development work
3.   Run a Twitter / Facebook campaign to ascertain response
4.   Write an editorial using free press release websites
5.   Talk to a marketing colleague for ideas to pitch your project
6.   Create a market research form for your website
7.   Join a group or facilitate one in places such as LinkedIn or Ecademy
8.   Find out who else is promoting a similar idea and learn from it
9.   Google it and research it
10. Just do it but limit your risk

  • Use a spreadsheet to calculate how much a project is going to cost.
  • Investigate your market and build a database of contacts.
  • Research funding and how much you need to sell to break even.
  • Keep it simple.
  • Just know that you are not in this alone.
Most of all enjoy the process and when things get rough, work harder to achieve your goal.

*An idea based on "The Entrepreneur's Book of Checklists" by Robert Ashton.

T/as VOMnet-UK
Author of VOMblog
Tel: 0844 884 2867